Privacy Policy
Updated 12/6/2025

Overview

At LeadPipeline ("we", "our", "us"), your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

1. What Information We Collect

We may collect the following types of personal information:

  • Name

  • Email address

  • Phone number

  • Business name

  • Website URL

  • Location data

  • Behavioural data (e.g. page views, clicks, form submissions)

We collect this information through:

  • Website forms

  • Advertising platforms (e.g. Meta Ads, Google Ads)

  • Lead tracking and automation tools (e.g. Go High Level)

  • Email and SMS marketing

  • Cookies and tracking pixels

2. How We Use Your Information

We use your personal information to:

  • Deliver targeted advertising campaigns through platforms such as Meta, Google, and other digital networks

  • Automate and personalise email and SMS communication using Go High Level

  • Optimise our marketing efforts and ad performance

  • Retarget website visitors and improve conversion rates

  • Provide information about our services and promotions

We do not sell your personal information to third parties.

3. Use of Advertising and Analytics Tools

We use the following tools for advertising and analytics:

  • Meta Pixel for tracking and retargeting

  • Google Ads conversion tracking

  • Go High Level (GHL) for lead nurturing, CRM, and automation

These platforms may collect anonymised or pseudonymised data using cookies or similar technologies. You may opt out of personalised advertising through your platform preferences (e.g. Facebook Ad Preferences or Google Ad Settings).

4. Disclosure of Information

We may share your data with trusted third-party providers who help us deliver our services (e.g. Meta, Google, CRM and automation tools). Some data may be processed or stored outside Australia, including in the United States.

We take reasonable steps to ensure these providers comply with Australian privacy laws.

5. Data Security

We take appropriate measures to secure your data against unauthorised access, misuse, and loss. This includes secure systems and restricted access to personal information.

6. Access and Correction

You have the right to access or correct the personal information we hold about you. To make a request, contact us using the details below.

7. Contact Us

If you have any questions about this policy or wish to make a complaint, please contact us:

LeadPipeline
📧 hello@leadpipeline.com.au
📞 02 5016 5380
🌐 www.leadpipeline.com.au

8. Updates to This Policy

We may update this Privacy Policy as needed. The most recent version will always be available on our website.