News & Insights

Latest Property Marketing News & Insights

Real Estate Nic Franklin Real Estate Nic Franklin

Is Your Lead Funnel Ready for the Mid-2025 Property Surge?

With interest rates dropping and buyer sentiment bouncing back, the Australian property market is heating up again. But stock remains tight, creating a competitive landscape where demand is growing faster than supply. For anyone in the business of generating property leads — buyers’ agents, developers, marketers — this is a moment to act.

Here’s what we’re seeing across the market and what it means for your lead generation strategy heading into the second half of 2025.

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Nic Franklin Nic Franklin

Vendor vs Buyer Leads and Why the Difference Matters

Not every lead is the same. And in property marketing, the difference between a vendor and a buyer is more than just who’s selling and who’s purchasing. Their goals, timelines, and behaviours are completely different — and your approach to generating and converting each should reflect that.

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Nic Franklin Nic Franklin

The Pros and Cons of Lead Gen with Low Rates and Cashback Offers

For brokers and lenders, targeting price-conscious customers can create a reliable flow of enquiries — but it can also attract rate-hoppers who are quick to switch and slow to commit. Without the right follow-up process and positioning, these leads can cost more than they’re worth.

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