With interest rates dropping and buyer sentiment bouncing back, the Australian property market is heating up again. But stock remains tight, creating a competitive landscape where demand is growing faster than supply. For anyone in the business of generating property leads — buyers’ agents, developers, marketers — this is a moment to act.

Here’s what we’re seeing across the market and what it means for your lead generation strategy heading into the second half of 2025.

You don’t need loud copy. You need clear copy. You don’t need pressure tactics. You need proof. And you don’t need to close every lead — you just need to open the conversation with the right ones.

Not every lead is the same. And in property marketing, the difference between a vendor and a buyer is more than just who’s selling and who’s purchasing. Their goals, timelines, and behaviours are completely different — and your approach to generating and converting each should reflect that.

For brokers and lenders, targeting price-conscious customers can create a reliable flow of enquiries — but it can also attract rate-hoppers who are quick to switch and slow to commit. Without the right follow-up process and positioning, these leads can cost more than they’re worth.